Elevating patient care for all.

The first to engineer an ultrasound machine that could be carried into battle and used to make time-critical medical decisions under the most grueling conditions imaginable, FUJIFILM Sonosite has become the world leader in bedside and point-of-care ultrasound. The campaign I worked on was to launch the next generation of Sonosite ultrasound, the genius of simple and the elevation of patient care.

Client, FUJIFILM Sonosite
Agency, The Engine Is Red
Role, Concept Development,Copywriter
Project, Brand Video, Sales Video, Collateral