GULF COAST SEAFOOD / PRIDE IN PLACE

Some buy Gulf Coast Seafood because it’s fresh, never frozen, and full of flavor. For some it's a point of pride — a deliberate decision to prioritize sustainability over price, protect our waters, and support coastal fishing families and the communities they’re proud to call home.

The idea of The Catch is about telling the story of Gulf Coast Seafood from the kitchens, shared meals, and unique perspectives of James Beard-winning chefs, Southern writers, artists, musicians, and culture bearers.

Senior Copywriter / ROLE
Gulf Coast Seafood / CLIENT
Zehnder / Agency
William Gilbert / Creative Director
COUNTERTAKE / PRODUCTION

CONCEPT
BRAND POSITIONING
Videos

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Louis Armstrong International Airport

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Smartling